Lorrie LiBrizzi

Industry Experience

Marketing Officer
Verizon - TracFone Wireless

Spearheaded comprehensive growth initiatives, overseeing and transforming key functions such as Strategy, Brand Management, Value Proposition, Product Management, Business Development, Digital/eCommerce/eTail, Retail Marketing, Customer Retention and Customer Insights.

Accountable for $8B in revenue and a 20M subscriber base, Lorrie led a formidable team of over 300 marketing associates and indirect contractors, overseeing a $550M marketing budget across ten prominent brands, including Straight Talk, Simple Mobile, Tracfone, and Total by Verizon.

Key Accomplishments:

  • Led $7B Verizon Commercial Integration

  • Launched strategic Flanker brand, TotalbyVerizon

  • Launched growth adjacencies including StraightTalk Fixed Wireless and StraightTalk Multiline

  • Development New Product Development, Innovation, Commercial Excellence, Strategic Planning and Reporting capabilities.

“Lorrie’s towering strengths are her managerial courage and steadfast approach to doing what she believes is best for the business. . . she never wavers from her desire to bring about positive change in marketing and the company as a whole. She has a love of strategy that serves as the north star for everything she does and has a passion for disciplined execution that leverages processes and tools to increase success. As a leader, she stands out for her integrity, transparency and unwavering support of her people.”

Chief Marketing Officer
Emerson Commercial and Residential Solutions

Drove the evolution of a $6B global marketing platform, transforming it from a shared service model into a dynamic center of excellence. Strengthened competencies across the platform in key areas such as brand management, digital strategies, eCommerce optimization, data analytics, product management, commercialization, research, insight generation, MarTech, Customer Discovery/UX, metrics/reporting, and Lean Management capabilities.

Helmed a diverse team of 450+ associates, managing a budget of $100M, and overseeing a comprehensive portfolio featuring iconic business and consumer brands like InSinkErator, RIDGID, Greenlee Tools, Sensi, Emerson Fans, Copeland, and White-Rogers.

Accomplishments:

  • Elevated the marketing capabilities at platform-level and across the business units.

  • Led $11M+ group-level digital initiative encompassing new tech stack, five e-sites, portals, 65k product SKUs, 3k content pages, 18 locales, 95 integrations, 7k user accounts; generating $145M annualized revenue.

  • Partnered with business units on digital (IoT) strategies to monetize customer data. Pilot programs yielded 15% sales conversion rates, $825k new customer acquisition and $780k automation savings, respectively.

  • Established and launched a marketing career path spanning the entire platform, aimed at future-proofing capabilities and advancing career opportunities.

"Lorrie came to the company with the experience to transform marketing to an outcomes-based discipline. She has the innate ability to tie the business objectives to marketing strategy and communicate it to the teams in such a way as to “rally the troops.” It was a breath of fresh air when she developed a marketing career path. . .My team applauded her dedication to developing marketing as a destination career. She has supported countless marketers in their development. She has a passion for advancing marketing capabilities, product development processes and the people who lead and support these efforts."

Vice President, Strategy and Global Marketing
Danaher - Thomson

Led a global team of 25 marketers and engineers, overseeing a wide spectrum of functions including Strategy, Product Management, Business Development, Marketing, Digital, and Danaher Business Systems (DBS). Accountable for four core industrial product categories and $270M in revenue.

Accomplishments:

  • Successfully led digital initiatives, resulting in the creation of a new corporate website, dealer sites, SEO/SEM enhancements and online tools, generating $100M in pipeline and converting $10M in revenue.

  • Partnered with Danaher Life Science businesses to refine and accelerate the adoption of Lean Start-Up and Lean UX methodologies, increasing the velocity to market and the commercial success of new product introductions.

  • Introduced a broader span of pricing techniques including pocket price and next-best-alternative pricing tools to facilitate market-based pricing strategies.

  • Co-led an application engineering customer service and sales initiative that lowered the cost to serve and streamlined processes from Engineer-to-Order (ETO) to Configure-to-Order (CTO).

“Lorrie is uniquely talented at driving results-oriented thinking and scientific method into Marketing. She is great at collaborating on cross-functional strategic initiatives to challenge the status quo in the business. A real team player and a pleasure to work with.”

Lorrie served in two leadership roles at Tyco International, building new capabilities to accelerate growth. During her tenure at Tyco, she spearheaded the use of innovation tools and techniques to accelerate growth and facilitate commercial launches in adjacent areas. She partnered with industry leaders such as IDEO and Bionics to successfully launch new-to-the-business and new-to-the-world solutions.

Director, Strategy and Business Intelligence
Tyco Life Safety

Built a new Strategy and Business Intelligence function for the Tyco Life Safety division. Led the strategic planning process, business development, M&A, and Growth Board initiatives, harnessing advanced technologies and data (IoT) to implement leading-edge strategies in situational awareness, tracking/location, detection, etc. Partnered with Bionics and IDEO to establish Innovation and Growth Board capabilities within the organization.

Director, Global Product Marketing

Tyco Fire Protection Products

Led a global team of 17 marketing and communications professionals and oversaw 20 global brands. Realigned the marketing organization to facilitate strategic planning, incorporate innovation practices, and accelerate commercial growth. She was the recipient of the CEO’s Equity Award, given to high-potential, high-performing individuals globally within the organization.

Prior to her executive roles, Lorrie established a sales and marketing consulting practice where she designed and executed strategic programs to drive business growth for a diverse clientele, including Fortune 500 enterprises and SMBs. Her expertise spans a variety of commercial applications, encompassing go-to-market strategies, sales model optimization, salesforce automation, CRM, omni-channel integration, inside sales programs, analytics, demand generation and digital marketing. Noteworthy clients in her portfolio include Deere & Co., P&G, IBM, Kioti, UnitedHealthcare and Parker Hannifin, illustrating her proficiency in achieving success across diverse industries.

Recognized as an authority in B2B marketing and CRM, Lorrie was frequently invited to share insights at premier industry conferences. She enriched audiences with valuable perspectives and pragmatic solutions to unleash commercial growth.

Today, Lorrie has resumed her private practice, expanding her reach to include start-ups and non-profits, fostering growth and innovation across a broad spectrum of organizations.

Unlock Unparalleled Growth

Interested in tapping into Lorrie's commercial expertise to embark on a journey towards unparalleled growth? Use the link below to begin exploring opportunities.

info@lorrielibrizzi.com